charity – Little Kids Rock ignites a love of music

Posted on September 9, 2011


By June Kinoshita, Chief Strategy Officer

Monte Pittman visits a classroom in Los Angeles

Little Kids Rock is the subject of this terrific Opinionator post in yesterday’s New York Times. I can totally relate to the message here. I spent years enduring classical violin lessons until a new teacher introduced me to the Bach partitas, and I realized it wasn’t the violin I hated but the namby pamby B-side tunes from 19th-century romantic composers that I had been forced to practice before.

I couldn’t agree more with LKR’s mission to light the spark in school kids through the music they love. For most kids today, that’s popular music. Motivation is the key. To practice day after day, you need to be passionate about the music you’re playing. Once you’ve mastered the art of practicing and listening, you can tackle greater challenges, like learning notation, theory, and exploring a wider terrain. LKR puts guitars and other instruments into kids’ hands and trains teachers to get kids jamming, improvising and creating music. It’s a runaway success in schools that have been lucky enough to receive LKR’s support.

We are proud to have Little Kids Rock on board as one of our registered charities. Through, brands can sponsor artists like Monte Pittman who are supporting Little Kids Rock. Check out our Top 10 Reasons and Quick Guide for Sponsors to find out how your brand can start supporting musicians who support Little Kids Rock!!