You know something has really gone mainstream when it makes it into The New York Times. Check out High-Tech Tools Help Bands Market Directly to Fans:
“The “direct to fan” connection has existed in various forms since the earliest days of the Web. But musicians and managers say that only in recent years, with the rise of companies like Topspin and its competitors — among them Bandcamp, FanBridge and ReverbNation — have the tools become sophisticated enough to run all aspects of a band’s online business. Among the services are selling tracks, running fan clubs and calculating royalty payments.”
Have you tried these tools yourself? How would you rate them?