There’s no reason fans have to leave sponsorship to brands. True, brands tend to have deeper pockets, but don’t discount the power of passionate fans! There’s nothing to stop a determined group of fans from pooling funds to set up a sponsorship campaign to help their favorite artist’s music get out to new listeners. What a great use of social media and fan blogs!!
The only piece of advice we’d offer is to recruit a well-known and trusted person to manage the fund-raising part. When money is involved, transparency and accountability are key. We’ve managed various campaigns and fund-raisers for our fave artists and are happy to share what we’ve learned.