Browsing All posts tagged under »Bob Lefsetz«

Giving fans the keys to the car

October 26, 2011


“The music has to come first. Let the fans have the keys to the car.” – Stu Pflaum Here’s a Rolling Stone article that caught our attention: “The New Economics of the Music Industry.” With the help of a lot of visual aids, the piece looks at how much labels, artists, songwriters and others can expect […]

Bob Lefsetz talks “Coaching”

October 23, 2011


If you don’t already subscribe to Bob Lefsetz’s email newsletter, you should. He’s prolific, and he doesn’t always hit the mark, but at least a couple of times a week he delivers something worth thinking about, remembering, debating in your head and discussing with friends. A lot of what he says are thoughts that may […]

The Fanvangelists – Street Teams Rule!

August 17, 2011


 Bob Lefsetz’s New Rules lay out a step-by-step plan for new artists to achieve success. One aspect is when and where do you go to build your fanbase? But before we get to that step, you’ve got to have your act together and perfected. We firmly believe that emerging artists must focus on producing their art, practising and honing their skills and delegating to […]